Blogging has become an essential part of successful marketing. If your business isn’t blogging yet, you’re missing out on a tremendous opportunity—not only for growth but to add value and strengthen relationships with existing customers. There are tons of benefits a blog can bring to your business. Let’s take a look at 3 big ones:
1. Boost search engine rankings
You have an awesome product. You just know people will be beating down your virtual doors to get their hands on it. Just one problem: how do they find your virtual doors? When people are looking for something on the internet, their first stop is almost always a search engine. But for any given set of search terms, there are likely to be between several hundred thousand and several million results—pages upon pages.
The reality is, unless you’re near the top of the first page for a given search, the odds of your site being found are really, really low. The good news is that there are a lot of ways to increase your rank, and it just so happens that frequent blogging is one of the best. There are two reasons:
- Blog posts give you more pages on your site more pages. More pages mean more for the search engines to index, and more opportunities for your site to show up when people search for relevant keywords.
- The more your site is updated, the more often search engines will index it, and sites that are updated frequently rank higher than those that aren’t. Blogging gives you a reason to make those frequent updates.
If you need one killer reason to start blogging, this is it.
2. Power up your social media marketing
Social media is another major piece of the modern marketing puzzle. According to this article from Business 2 Community, social media is almost as influential as TV when it comes to the level of influence on purchases, and its role is only expected to increase. So how can blogging help with your social media efforts? Again, two points:
- A well-stocked blog gives you plenty of material to craft your posts from, with the advantage of having links that point back to your site. Don’t underestimate the amount of traffic you can drive to a site by posting a link to a killer blog post. While posting other folks’ content is ok, wouldn’t you rather be driving that traffic to your site? Yeah, me too.
- The share factor. Your blog can give your readers material for their own social networks—it’s a win-win, really. They get content to read and post about, and you get the bonus marketing. Those shares can also help get your message out to an audience you might not otherwise reach. Who can argue with that?
3. Connect with your customers
Finally, you can’t discount the importance of simple, straightforward communication. It’s almost expected these days that businesses will engage with their customers, providing support and answering questions. While social media is a great platform for this sort of thing, blog posts can also serve as strong communication tools.
The obvious tactic here is to use your blog to communicate company news and announcements. Don’t overlook the comments section, though! Comments are a great place for current and future customers to share their thoughts. You can also respond directly; people love this. It helps to show that they’re more than just anonymous sales figures to you.
There are plenty of other benefits to blogging, of course. Blogging can help you to build a voice for your company. It can provide a personal touch to larger businesses. It can be used to build authority and show potential customers that you know your stuff. There’s really no reason not to have a blog for your business. So what are you waiting for? Get writing and reap the rewards!
Has blogging helped your business? Let me know on Twitter!